An eyewear brand for gamers, from NoIR.

NoIR spent 50 years making highly technical laser safety lenses for specialists, and wanted to bring that expertise to gamers.

Long sessions and bright screens leave gamers with tired eyes, and the market is crowded with generic blue-light glasses. NoIR had the lens technology to do better, but not yet a consumer brand to bring it to life.

Built on the spectrum of light, the brand was designed to show how the lenses selectively filter the light emitted by gaming displays.
The visual identity pairs a logo design with a blue and yellow gradient drawn from the spectrum itself. Friendly geometric typography, a simple icon set, and a modular layout create a flexible design system across packaging, web, social, apparel, and influencer PR packages.